Home Business Lead Generation – Catapult Your MLM Lead List With Forum Marketing

Forum marketing is a fantastic way to find fresh MLM leads as they are a goldmine of MLM opportunity seekers looking for a home business. However, there is a right and a wrong way to engage in forum marketing. The wrong way is by purposely marketing your business opportunity or products as your primary goal. As the attention to spamming rises, such activity will result in you being removed from the forum, impacting your home business lead generation results. It doesn’t warrant it.

Providing worthwhile feedback is the right way to do it. Provide potential business partners with worthy comments in relation to their questions. You should become active in a conversation first, then move to providing a link to your website.

In order to create a MLM lead list it’s a requirement to have an informative website that offers something enticing or educating in return for their contact details e.g. a marketing system that will assist them in their business, home business lead generation tips etc. This method increases your fresh MLM leads consistently.

When deciding which forums to join, think outside the box! They don’t only need to be the obvious sites where MLM opportunity seekers are searching. Look for forums related to your hobbies or interests. This will allow you to contribute with authenticity and build relationships prior to you promoting your business to acquire home business leads.

FORUM MARKETING CHEAT SHEET FOR BUILDING A QUALITY MLM LEAD LIST

  1. Have a catchy signature on your profile that generates curiosity. This improves your probability of engaging a MLM opportunity seeker that wishes to find out more. E.g. “It’s a diamond field on the internet. Are you making good money with the web?” Include two links in your signature if possible – one that goes to your self-branded lead capture page and the other to your primary business.
  2. Don’t spam the forum by consciously pitching your business opportunity! Build discussions and relationships first, building your MLM lead list will follow.
  3. Add value, motivate and educate others. MLM opportunity seekers will admire you more and distinguish you as a leader in your business.
  4. Be certain you are giving correct comments. If you aren’t absolutely certain about your answer, research it first. This will improve your credibility.
  5. It’s greatly encouraged that you steer your home business leads to a self-branded website (improves the sign-up rate of fresh MLM leads), as an alternative to a replicated company website. It’s also good advise to implement personalized auto-responders to retain a more qualified MLM lead list. This approach portrays you as a professional leader causing your prospect to establish a good first impression of your business.

The fundamentals to forum marketing is to stay consistent and become part of the community by offering credible feedback. This will allow you to generate hundreds of posts on a range of topics, all with your links in your signature files. It’s a ideal opportunity to build relationships with MLM opportunity seekers and develop a targeted MLM lead list. I can’t recommend it enough!

Home Improving while Budgeting

As we all know, budgeting and home improvement does not always go together but this article will give you information that could help improve your home and still save a little money.

Home improvement projects regularly scare people off, because many judge that they will pay thousands of dollars to alter one room, because they do not have the skills to do the job them self. They may also feel that the job is costly because supplies and tools are needed.

To the contrary, home improvement does not have to be costly at all. Of course, if you hire a subcontractor or contractor to do the job, you will pay a fortune, but if you have patience and the ability to read and stick to the directions, then you can renovate an whole room in your home for fewer than a hundred dollars. Of course, you will need to change and correlate materials.

Before starting the procedure of improving your home, you will need to system of funds and a schedule to get started. You will need to ponder various notions when considering and preparing home improvement. For example, do you plan to paint your home? Do you plan to tile your home? Do you want carpet in your home?

Going through the final part of this article, you will see just how important budgeting and home improvement can be done which will help save you money and improve your home.

Asking questions is part of analyzing and preparing for home improvement. One of the best tools to have when considering home improvement is calculating what you like and calculating what you want. When I improve my home the first thing I do is explore my mind searching for favorites and what excites and appeals to me. Thus, when I go to the home improvement warehouses, I already have in my brain what I am ready to purchase, therefore this relaxes my quest to improving my home.

If you are short of funds to improve your home, then setting up a financial plan will help you get what you want as well as put away some cash for a rainy day. You may even think about purchasing equipment and tools for home improvement at the companies that propose lower prices and/or purchases with no payments until a particular date. This notion will give you time to get your home better while putting away the currency to purchase the improvement equipment and tools.

Unfortunately, many people go for another home loan to enhance their home. Receiving loans from lenders regularly lead to debt, and home loans for improvement only leads to paying off your home twice. Thus, elude high interest rates and loan payments and learn to plan your finances to improve your home.

Let me give you a general view of what one area could cost you for repairs. Say you want to paint a specific room in your home. You will need plaster, sealers, primer, paints, paint thinners, scrapers, screwdriver, paint opening (often come with paint purchases), patches, paintbrushes, tray, and so forth. Now you may think this will cost you a lot of money to improve your home, but to the contrary, you are wrong.

The paint and tools will cost you the most, while the other items will be priced less; thus, primer, sealers and plaster be priced around fifteen dollars if you go to the correct store.

Paint thinners, trays, brushes and screwdriver will cost around fifteen dollars if you go to the right store. Thus, the patches should be purchased with a plaster kit, which will salvage you a few pennies. The paint will cost around twenty dollars per can, depending on the kind of paint purchased. Therefore, for around a hundred bucks you could alter a room in your home lacking hiring anybody to do the job providing you stick to the instructions.

What about the bathroom, can you alter the room on a financial plan? It depends on the range of the area, but if you are yearning to tile your bathroom and paint the walls you could get the job done for around a hundred bucks give or take. If you go to the correct home improvement store and know what you are doing, you could remodel a small bathroom or average bathroom for around fifty bucks.

Learning to create a financial plan and prepare for home improvements can help you to remodel your whole home (if the home is in good standings) for a few hundred dollars. Furthermore, completing the work yourself, you will recoup you thousands of dollars.

Having this budget and home improvement information handy will help you a great deal the next time you find yourself in need of it.

Internet Marketing Methods to Grow Your Home Improvement Business

Last month 22,200 people searched online for “Home Improvement contractors New York” and 33,100 people searched for “Contractors New York” indicating a strong demand for home improvement related services. The fact is another Contractor in your local area is ending up with this business. Most Contractors entered into the profession thinking that they would open up a business and the business would generate from word of mouth and referrals. This may be true for a select few Home Improvement businesses, but it is more likely that if you want to compete, you need to market your services.

Traditionally, Contractors are not marketers! But if you do what I recommend in this article, you can not only stay competitive, but you can also potentially blow away your competition. According to the Wall Street Journal, only 4% of Contractors market their business, and most are NOT doing it effectively. The key to Home Improvement marketing is to acquire, retain, and re-market. If you do all 3, you will have a steady stream (or even a flood) of leads coming into your Home Improvement business.

The best way to grow your Home Improvement business is by using Internet marketing. Forget TV ads, expensive Radio, or Newspaper advertising. We know very few Contractors for whom these marketing mediums have actually ever worked for. In fact, their lack of accountability, measurability, and limited geo targeting capabilities will leave you wondering where your investment went. You need to be where your prospects and clients are, which is online searching for the products and services they need.

Marketing Methods:

Conversion Focused Web Design

To effectively market on the internet, you need a conversion focused web site. What you DO NOT need is a website that collects dust. Think about it, just about every home improvement business has a website of some kind. Most are poorly conceived by graphic designers or stock templates, and were implemented with no strategy, no calls to action, and are basically just like brochures. A brochure is not going to cut it as we move forward into a more competitive marketing space on the internet. Most of your competition has a brochure, but to convert traffic into prospects and then into customers, you need a much stronger pull to get the prospect to want to do business with you.

An internet marketing consultant can help design and organize your site to move you beyond a simple brochure to a highly productive lead generation machine. Also, an effective web solution should put you in control of your site and content. Make sure your site is built with a Content Management System (CMS) that will allow you or your control staff to make simple edits without having to hire your designer at $100+/hr for each little web change needed.

Organic Search Marketing

Organic or Natural Search Marketing is similar in concept to Pay Per Click, but for organic search marketing results you do NOT have to pay per click. It is a much longer and slower process, but it is where 80% of your prospects are going to find you. Search Engine Optimization, or SEO, is a process by which your site is engineered to show up for certain keywords in the search engines. Organic search results can lead to a consistent stream of leads for your practice, but patience and time working on your site (and off of your site) is required to take advantage of this strategy. Make sure if you outsource your SEO work, you deal with someone who understands your business, will not spam the search engines, and is someone you can trust with your message and reputation. One wrong move here could leave you black listed by Google and the other major search engines.

A solid SEO strategy is rooted in delivering good quality keyword rich content to your site. Writing content for the web is a lot different than writing content for a brochure or off line marketing collateral. Make sure you work with an SEO team that understands the complexities of search engine optimization, can create a realistic plan, understands your business, and can measure the results.

Pay Per Click Marketing

Thousands of potential customers are searching online every day for Home Improvement contractors and related services in your local area. With the right message and a conversion focused Pay Per Click marketing campaign, you can get immediate leads and new clients into your practice. Pay Per Click marketing delivers ads in the search engines to prospects that are not only local to your business, but looking for exactly what you are offering at the exact time they want it! It is highly targeted, and a highly measurable marketing technique unlike anything else in existence.

The problem is Pay Per Click marketing, or PPC, is extremely competitive and you really need someone who knows what they are doing to make it successful. If you are going to invest in PPC, you need to make sure you track conversions (emails, phone calls, web forms, downloads, etc.). Without tracking this data, you will not know how effective the campaign really is. Also, PPC marketing needs to be constantly monitored and optimized every day to avoid stagnant and lack luster results. If you do this, you will not only compete in your market, you will dominate.

Landing Pages

Internet marketing for Home Improvement business is competitive, and if not done correctly, you can squander your marketing dollars pretty quickly. Developing a custom landing page is a technique to develop a small 1 or 2 page website focused around a very specific service (Plumbing, Roofing, Kitchen Remodeling, etc.), and developed around a strong call to action.

By utilizing a focused page to send targeted traffic to, you are properly aligning what someone is searching for in the search engines with the exact result they are expecting to see when they click on the pay per click ad or organic search result. Conversion rates can increase 100% or more using a landing page strategy. Landing pages tend to work best when used in conjunction with a Pay Per Click marketing campaign. When it comes down to it, effective marketing is all about doing it better than your competition. Landing pages, when used correctly, can dramatically accelerate your lead generation efforts and squeeze more out of your Pay Per Click budget.

Social Media

Social media sites are where your prospects and customers are spending a lot of their time. So how come most contractors are not utilizing this marketing strategy? It is most likely due to a lack of time and lack of knowledge on how to use Social Media to your advantage. Get on LinkedIn, Twitter, and Facebook, and at least start engaging with your prospects and customers. Post relevant articles and quick tips on troubleshooting your AC unit, or post excellent bathroom tips for remodeling and renovating your bathroom. You can realistically post whatever you want to talk about that helps present you as an expert. Social Media is all about engagement. Also, Social Media can help your organic search results, build your email marketing database, drive more traffic to your website, and help with reputation management.

Email Marketing

Email marketing is a great strategy to use for retention and re-marketing, and a way to present yourself as an industry expert. You need to stay in front of your existing customers and potential prospects every month. The average prospect needs 6-7 touches from a business before they actually do business with them. Mailing out letters is not the answer and it is very expensive. Email marketing is quick, measurable, and extremely effective. Keep your customers engaged and aware of all the services you have to offer and any new exciting breakthroughs in the field of home improvement.

When developing an email marketing strategy, you need to plan it out carefully and make sure every campaign is created with a strong offer or call to action. Don’t be too pushy or overburden people by sending out more than one email campaign per month. Email marketing is a key piece to the internet marketing puzzle and can help maximize all of your marketing efforts.

If you are a Home Improvement contractor, I encourage you to implement all of these proven marketing strategies into your business today. The longer you wait, the more your competition will gain a larger share of the market (and their friends, family, co workers, etc.). All of these strategies need to be worked on and improved upon over time, so do not think that what worked today will always work tomorrow. Create a clear strategy to maximize your internet marketing investment and set realistic expectations. With the right plan and execution, internet marketing will not feel like you are taking a risk by spending your money on it, and hoping for something in return. Internet marketing is a tried and true investment that will deliver consistent returns for your business.

Bradley Eisner is a Certified Internet Marketing Consultant (IMC) with WSI and has a passion for helping Home Improvement professionals market their businesses more effectively using the internet.