How to Get Consistent Flow of Home Improvement Contractor Leads

Millions of construction-related businesses operate in the US. The only edge most businesses have over the other is the kind of advertising they use. Although the quality of the services provided by the businesses may also vary, few people can compare firsthand experiences among them. Overtime, advertising has become a really important means for the businesses to grow and home improvement contractor leads are no exception to it. In order to receive consistent flow of home improvement contractor leads, one must advertise. Contractors adopt various advertising models to receive contractor leads.

Determining a “Good” Source of Lead

Before explaining the various models of advertisement, first understand the parameters on which one should judge the various models.

1. Amount of Leads – Does the particular advertising model help you get a consistent and large number of leads? If not, then it is not a good advertising model.

2. Quality of Leads – Are the leads provided by the source useful or are they irrelevant? It is important to determine this in the initial period.

3. Cost Effectiveness – Is getting the leads from your source a burden for your business or are you easily able to manage it?

Search Engine Optimization

One of the most effective and recently developed ways of getting consistent flow of leads for your business is through search engine optimization (SEO). It helps you interact with people all around the world and is very cost-effective.

SEO marketing refers to advertising the website online using certain keywords. When you use a search engine such as Google, Yahoo!, Bing, etc., the displayed results are based on those search words. An algorithm used by the These results are shown because of an algorithm used by the search engines to display the results. Some share of the algorithm also focuses on the keywords entered by the website owners while advertising it online.

With SEO marketing, you can be sure to generate a lot of traffic on your website. But there are certain factors that one needs to remember while opting for this method of marketing. First, in order to generate traffic on your website, you need to keep it active. This means you need to post articles relating to your business on your website. Among all the search engines, Google is undoubtedly the most popular one and its algorithms usually give higher ranking to the websites that are active. Second, it is important to note that the website should be user-friendly as well as mobile friendly. According to Google, if your website is mobile friendly, it will gain a higher ranking.

Other Methods

Before technology became so advanced, people advertised mostly through print and televised media. These methods are still very popular among various businesses, but they are more expensive. So if you do not have a large enough budget, you cannot advertise in newspapers or on television. This would mean you won’t be able to obtain continuous lead.

Hence, SEO is not just a much more advanced and easy way to get continuous flow of home improvement construction leads, but it is also very cost-effective and less time-consuming. It’s no wonder this method has grown profoundly in the past decade.

Home Improvements For Expectant Parents

Expectant parents have a lot on the mind, but, amongst the many “To Dos” in preparation for the baby’s arrival, home renovations should not be ignored. A new baby not only requires changes to the home, but to the house as well. Safety is the primary concern and should drive prioritizing decisions with respect to preparatory home renovations.

“Baby-proofing” has become a popular aspect of home improvement, and for good reason. While initially the baby’s time will be split between the relative safety of mom’s arms and the crib, once the baby learns to crawl you are in for a few years of curious, and potentially dangerous, exploration of every bit of your home. Many of these improvements require little effort but offer immeasurable returns in terms of peace of mind.

If you live in an older home you should definitely confirm that there are no lead-based paints in the home. If there are lead based paints on walls, doors, or other surfaces, they must be covered by specially-designed sealants or thoroughly removed. In either case, consult with a professional contractor to ensure you are taking all necessary precautions. Legal bans on lead pipes for home plumbing were only enacted within the last 25 years, so you should test your water for the presence of lead. Home test kits are available from most home improvement stores.

Electric outlets are of particular concern because they are easily accessible by the crawling baby. Look for easily attachable plastic covers with child-proof access.

If your water heater allows, set the maximum temperature to 120 degrees.

Removable gates can keep children off of staircases, but, as an additional safety measure, if you have polished wood stairs, you may want to consider adding some sort of inlay for traction. Handrails are also available that attach to the existing rail, without damaging walls, to provide a lower, easy-grip surface for small children.

On doors to basements, garages, or any area you want to keep the child out of, replace lever doorknobs with traditional circular knobs that are more difficult for a child to open. Alternatively, covers or accessories that prevent a lever knob from being opened can be bought at home supply stores and installed to avoid outright replacement.

If window replacement is on your list of pending home renovations, anticipation of a curiously crawling new family member is good reason to consider safety windows or window locks that cannot be easily opened by a child.

Install child-proof safety locks on cabinet doors to avoid dangerous exploration of household products, tools, or breakable items.

If you have tall bookshelves or dresser drawers, anchor them to walls to prevent a curious child from toppling one over.

If all of these safety preparations have you exhausted, install a video/audio monitoring system in the baby’s room to save a few of those late-night trips out of the bed.

The Essence of a Marketing Manager in a Home Improvement Company

So you want to hire a Marketing Manager. Someone suggests you go to a headhunter or a dot com site. You get inundated with resumes from those with degrees in marketing or those with marketing backgrounds in major corporations – ad nauseam. Unfortunately, most of these applicants cannot fill the job.

The most appropriate applicant as a Marketing Manager for a lead based home improvement company has usually worked for a company with “in home” salespeople. They have a feel for what will pull leads in various advertising mediums; they understand the kind and quality of leads the company needs, as well as the kind and styles of the salespeople who will be issued the lead. A Marketing Manager in the home improvement business has the responsibility of keeping the lead pipeline full.

The ideal Marketing Manager will have to understand budget limitations, lead issuance and control factors and, above all, that leads are a precious commodity. Most leads are obtained expensively, and once acquired remain viable until your company or a competitor sells the product of interest to the prospect. Your Marketing Manager has to understand database management, confirmation and rehash scripting, how to negotiate with the media, event sources and S.F.I. relationships with big box and other similar “brand” sources. If a call center is involved, the ability to hire, train and supervise others is a necessity.

None of the above obviates the possibility that you won’t find “a diamond” without the experience defined. However, prepare yourself for training and control in the early stages because Marketing Managers in home improvement organizations are still an enigma.

Cues: Write the job description before you hire. Detail issues such as: what performance is expected, what budget to maintain (including the cost of the marketing manager) along with territory and product limitations. Compensate with a base salary and incentives for meeting budget requirements. Finally, evaluate these 3 considerations regarding the applicant: Can they do the job? Will they do the job? Do they fit?